Why Invest in Content Marketing?
Content marketing is used by many small businesses and mom and pop shops around the world. Are you curious why so many business owners are getting involved in this strategic approach? The answer is simple, because it works!
Content is king
Be careful, many companies will try to sell you informational content. Most of the time this content isn’t relevant or valuable to your business or its customers. GREAT content is essential if you’re ever going to be successful in marketing. Quality content should be at the centre of your marketing plan because it will lead you and guide you through other forms of marketing.