You have probably heard the terms UI and UX before. And while you might understand they have something to do with web design, you may not be entirely sure of what they mean. Put simply those, UI and UX have to do with how your users or visitors to your website experience and interact with your digital properties. And the right design is extremely important.
What are UI and UX?
UI stands for User Interface Design – User interface refers to the point of interaction between a user and their device – such as the touchscreen on their smartphone or tablet, or the mouse or keyboard on their laptop. User interface design is about incorporating buttons, menus, icons, etc. to make a website or mobile application as intuitive to navigate as possible.
UX stands for User Experience Design – User experience refers to all points of contact between the user and the company. User experience design focusses on how the interaction makes the customer feel and respond to the company. Design elements include colours, shapes, videos, graphics, as well as functionality and speed of your website. It is about how all these elements interact together to create an overall impression of the company.
Creating a successful strategy for UI and UX design requires a proven method.
Innovation and strategy – our team will develop methods and strategies to help you better engage your customers.
Research – Using analytics and persona research, we’ll determine your main audience
Design – We’ll help you gain a competitive edge through UI and UX design that improves the functionality and overall experience of your website or mobile application.
Testing – Ensure effectiveness of UI and UX through usability and concept testing.
Construction – Deliver high quality end product to help your business thrive.
Are you ready to take the next step in digitally transforming your business? Contact us today to learn how our UI and UX services can benefit your business.