If you’re not familiar with the term SEO, it stands for Search Engine Optimization. To put it simply, it’s a combination of methods used to optimize your website for search. When your website is optimized, you can become visible to your potential customers within the SERPs (search engine results).

For those of you who’ve already heard and know about SEO, you know that it can work well for your business. Although, things can change within today’s quickly evolving digital world, you might be looking for a reason to justify your your SEO investment this year.

Millions of small, medium and big brands are using search engine optimization throughout the world to complete within the digital market. They know and understand that it’s a vital component of their marketing, and without it they’d be unable to compete with their competitors. This is why they absolutely must invest in SEO this year.

It’s more important this year, than ever before since there a billions of searches everyday. Ranking for relevant industry keywords guarantees steady traffic on your website’s pages. So if you want to bring your business to the next level, SEO is definitely a sound and worthwhile investment.

Here are 5 reasons to justify your SEO investment this year:

• Users are using search more than ever before
• Your customers cannot find you because you aren’t visible in search
• Improves your website traffic
• Produces one of the greatest returns on investment (ROI)
• Your competitors have most likely already invested in SEO

Let’s examine these reasons a little further.

Growing Search

Many users are now using mobile device to conveniently search for anything they are looking for, from anywhere at anytime. Mobile search has had a large impact for businesses, allowing users to interact, and search for merchandise and services they need when they need them.

But, is your website prepared and ready for mobile users? Having a mobile-responsive design is something you simply cannot live without today. To connect and interact with your potential mobile customers, you’ll need to invest in SEO to first get your website ready, then to become visible to those users.

Help Your Customers Find You

It’s simple really, you want your customers to be able to find you. First you have to improve your position is search. Doing so will send residual traffic your way with less need to maintain it on a regular basis. If your business is new or you’ve never invested in search engine optimization, then you probably aren’t visible at all. Your customer expect to see you online, and if they can’t find you then this is a huge issue. Why have a website if they can’t find it?

Improving Your Website Traffic

Improving your website traffic can be a chain reaction of improving your position for important keywords in search. Think about your products and services, users who are actively looking for them online, and related keywords you’d like your business to rank for. By targeting these keywords, you’ll generate qualified leads, from active online users.

A Great Return On Investment (ROI)

SEO is probably one of the best investments you can make, giving you one of the best returns you’ll probably ever see. So, if you’re hoping for a long-term results that justify your ROI, invest in SEO.

Your Competitors Are Beating Your In Search

Are your competitors ahead of you in Google search? Is your concern growing and are your wondering how you can take the lead? This a quite common concern amongst many business owners. It’s likely that these competitors are already on the SEO band wagon and that’s why they are doing better than you are, they’re dominating the search results.

You have to use SEO to establish a successful online presence online. Once you do so, you’ll increase your sales and and start catching up and surpassing your competitors.  If you haven’t invested in SEO, and they have this is the real issue at hand.If your competitors are investing in SEO, why shouldn’t you?